
Scholastic
Minecraft (Big Brands) Hardcover
Regular price
$15.00
Sale price
$27.00
Tax included.
Shipping calculated at checkout.
Big Brands offers you the chance to delve deep into the amazing stories behind the world's most iconic businesses - how they began, their successes and failures, and their impact on the global market. The series examines the human aspect of each brand - its consumers, brand developers, designers and others who work on it.
Big Brands: Minecraft looks at the development of the global phenomenon that is Minecraft, and at the story of Mojang, the company behind it. It explains Mojang's business plan and marketing strategy, and how it presents itself to consumers through logos and advertising campaigns. How Minecraft became the most popular game in the world is also looked at, as is Mojang's multi-billion dollar sale to Microsoft.